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The news, which was announced on September 3, led to an initial dip in Nike stock, but MarketWatch reports that the brand has rebounded with a 31% growth in online sales from September 2-4.

After a tumultuous off-season marked by the league's failed attempt to put the polarizing national anthem protests behind it, the 2018 season kicked off Thursday night with far fewer viewers tuning in than the previous year.

He said Nike didn't consult his opinion on the ad that featured Kaepernick.

According to USA Today, Jerry Falwell, Jr., the president of Liberty University, told them during a phone interview on Friday that the University is possibly reconsidering its relationship with Nike. "Because what nonbelievers fail to understand is that calling a dream insane is not an insult; it's a compliment".

A college in Missouri says it will no longer use Nike uniforms for its athletic teams following the company's ad featuring Colin Kaepernick.

The former NFL quarterback who has become famous for his kneeling protests of social and racial injustices during the national anthem stars in the ad, which premiered during NBC's broadcast of the season-opening game between the Eagles and Falcons. "Having a huge company back him. could be a controversial reason for this company, but they're not afraid".

Others, like Chiefs wide receiver Chris Conley, praised the company's efforts. And I respect Jim Brown's position.

Iguodala, a long-time Nike athlete, has never been shy in speaking about social issues, and this isn't the first time he's shown his support for Kaepernick and the brand and what they stand for. At the end of the day, this is all about everyone being treated equally and standing up to an issue that we have in the African American male community - which is the abuse that we've taken from our justice system. Philadelphia safety Malcolm Jenkins, who has raised a fist during the anthem in the past but did not do so before Thursday's game, said Wednesday that he wants players to protest in different ways, to "get this conversation to move away from the anthem". "I wonder if they had any idea that it would be this way?"