The prank involves Jevh Maravilla and Christian Toledo, who noticed posters of customers at a McDonald's in Pearland lacked Asian representation and decided to make their own. The best way to do this, they figured, was for Maravilla to disguise himself as a McDonald's employee.
So Maravilla and Toledo came up with a plan.
That was almost two months ago, and the poster has been up ever since.
Brynn Shuller of Burbank, Calif., tweeted that she and her friends slipped photos of themselves into picture frames for sale at a Walmart.
Maravilla, who attends the University of Houston, told Click 2 Houston, 'I hope this can open the eyes of McDonald's and their corporation to show more people like me, Asians, in there'. Then they ordered it online and waited for it to arrive.
What they did not expect is how viral their prank would get in social media, as his post has now garnered nearly 230,400 retweets and 927,910 likes, as of this writing.
They pulled off the prank on 13 July and the poster has been up ever since.
"Asian representation in media is not as prevalent as it should be", Maravilla told KPRC Click2Houston. "Remember, folks, all races deserve recognition", Maravilla says in the video.
Mcdonald's was actually thrilled by the men's creativity.
Then they set out to flawless the photo, which needed a bit of doctoring.
The pair have shared pictures on social media of them posing as McDonald's models, which has been shared more than 900,000 times.
"We looked around and we saw there were no Asians in the posters around McDonald's, so we made a decision to do it ourselves, and I guess the rest is history", said Jehv Maravilla, a 21-year-old University of Houston student. "And hopefully one day I could see someone like me on the big screen". The BBC has approached the company for comment.