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Other models in the EQ range will be revealed later, Mercedes has not yet announced pricing for the new model but it will go on sale in the United States in 2020.

As standard the EQC comes with a water-cooled onboard charger (ODC) with a capacity of 7.4kW, which is ideal for AC charging at home or at a public charging station. Audi says its e-Tron can fully recharge (95 kWh) in only 30 minutes on a special 150-kilowatt charging system around which it was designed, meaning it can recover range 69 percent faster than the Mercedes can.

Of course, we can't comment on the handling of the vehicle yet, and there's always the pull of that Mercedes badge and image to lure in customers, so maybe it will be able to corner a section of the market regardless.

It offers day-to-day suitable e-mobility in a very special package: "the EQC is an electric auto, and at the same time 100 percent a Mercedes", chairman of Daimler AG and CEO of Mercedes-Benz Cars Dieter Zetsche said in a press release. As far as we know it will be introduced in a Australia at some point, likely late next year.

At a time when Tesla is leading the charge in battery powered vehicles, luxury car-maker Mercedes-Benz unveiled their first all-electric SUV, the EQC, at an event in Stockholm. The lines are that of your traditional SUV, but with a little more emphasis on EQ branding and electric power through fibre optics and a tech-inspired design. It has amassed more than 2,000 refundable deposits of 20,000 crowns ($2,400) in Europe's biggest electric-car market, where Tesla sold 8,500 vehicles a year ago.


The Mercedes EQC won't be the only EV from a prominent automaker to contest Tesla in this department.

The EQC follows a similar format to the all-wheel drive Tesla and Jaguar with an electric motor powering each axle.

In a further effort to assist with energy demand on the battery, Mercedes have also added various driving profiles with different dynamics, plus a multi-stage adjustable recuperation, in which the energy is recovered in the generator, instead of being dissipated as heat when braking. Mercedes plans to assemble the EQC at its factory in Bremen, where the automaker also makes its best-selling C-Class sedan. However, a closer look does reveal more than enough design cues to give away the fact this is a Mercedes crossover SUV with an alternative powertrain. It looked uncompetitive at 200 miles of range.

The vehicle, which will be available in the United States in 2020, will mark the debut of the German carmaker's electric "EQ" marque.


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