The company has remained coy about the release date, specs, pricing and just about everything else.
We have heard from two sources that Apple will use an entirely new name for its 6.5-inch OLED model: iPhone XS Max. During the keynote, we are expecting to see a new model of the Apple Watch as well as three new iPhone models.
Amongst other industry scuttlebutt, the phones are tipped to have OLED displays and a new A12 chip designed in-house specifically for the iPhone.
According to some rumors we've seen, Apple's 2018 iPhone pricing matrix will align closely with what we saw a year ago. What remains unclear, though, is how Apple plans to price the trio of iPhones it will unveil next Wednesday. But of course these will not be the prices for the iPhone Xs series in India.
According to Bank of America analyst Wamsi Mohan, Apple is expected to price its 2018 iPhone lineup higher than Wall Street estimates.
With current state of currency depreciation, do not be surprised if the iPhone Xs Max crosses the Rs 1 lakh price tag for the base variant at launch. Apple first introduced a device sans a home button previous year with the iPhone X, and if rumors are to be believed, the company is ready to go all-in with FaceID for all three new phones. The 3 iPhones include upgrades to the existing iPhone X and as well as iPhone 9. There was one thing that was noticeably absent from last week's leaks, however - the third new iPhone model set to debut next week, which people have been referring to as the "iPhone 9". AirPower has yet to be released, but current rumors indicate we will finally have a release date after Apple's event on September 12.