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A cheaper model, the RTX 2070, will be available for $499, but won't arrive until October. Based on NVIDIA's new Turing architecture, MSI announces it will carry the following series as seen in this PR. Meanwhile, the RTX 2080, will go for $699.

"The NVIDIA RTX platform and GeForce RTX 20-series GPUs bring real-time ray tracing to games 10 years sooner than anyone could have ever imagined", said Tony Tamasi, senior vice president of Content and Technology at NVIDIA, in a release so fresh the virtual ink is still wet. Nvidia's G-Sync feature means titles running under the card will have tear-free gameplay, refresh rates of up to 240 Hz, HDR, and 4K.

As part of the event, Nvidia revealed some impressive technical demos of a bunch of games running on this new hardware.

But you may have noticed that Nvidia is using RTX rather than the GTX prefix.

Aside from the powerful new GeForce RTX 2080 GPU, the Obelisk is powered by eighth-gen Intel Core i+ CPUs with up to six cores, or second-gen AMD Ryzen chips. Upcoming games with ray tracing include Battlefield V, Shadow of the Tomb Raider, Metro Exodus, Control, Assetto Corsa Competizione and more. Both the GeForce RTX 2080 Ti and the GeForce RTX 2080 will ship on or around September 20th, with a limit of two per customer.

However, Nvidia's ray-tracing tech is designed for newer games, so not all will have it.

We already knew Turing was able to handle ray-tracing thanks to the latest Quadro professional-grade graphics cards Nvidia showed off last week. Well, if Nvidia's Gamescom 2018 presentation is to be believed, they can handle the slick rendering technique pretty well. The end result is computer generated images and graphics look fabulously realistic and as shiny as the polished bonce of Chris Merriman.

What makes the RTX cards special is Nvidia's new Turing architecture, which can render light and shadow effects, or what's called "ray tracing", more realistically than other graphics cards.

It can also create accurate light reflections on glass, metal, and over the eyes of in-game human characters. Reflections, refractions and shadows also work as they would in real life, which adds to the feeling of realism.