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Amazon describes the event as "an epic day and a half of our best deals, promotions and great possibilities for you as an associate". Here are all the details! Prime is Amazon's premium service which offers unlimited one-day deliver on all your orders, plus access to the Amazon Prime Instant Video service for a fee of £79 or $119 per year.

"In comparison to Cyber Monday or Black Friday, which are much more gift-giving or holiday-focused events, we have deals spanning the entire store", Jamil Ghani, Amazon.com Inc.'s vice-president of Prime International, said in an interview.

Amazon (AMZN) on Tuesday said it will start its fourth annual "Amazon Prime Day" on July 16 - an online event that the company says past year was the busiest shopping day in its history.

It now costs $4.99 to join Amazon Prime in Australia which is well below the asking price in most other markets.

"For the first time, customers will be able to experience the new products launching on Prime Day in Virtual Reality (VR) before buying".

The most popular purchase previous year was the Echo Dot.

In addition, there will be new product category sections to browse and deals through Whole Foods, which it purchased previous year for almost US$14 billion. Also new this year, hundreds of well-known and emerging brands around the world will unbox exclusive new items, content and special-edition products available just for Prime members for a limited time.

You can start adding items that you think you'd like to get into your wish list now, and if you install Amazon Assistant onto your desktop, you'll get notifications when deals go live. If you haven't yet, sign up here for Amazon Prime, and enjoy a 30-day free trial.

Kindle Unlimited and eBooks - Prime members who haven't yet tried Kindle Unlimited will have access to three months of unlimited reading for just $0.99. Members will also receive exclusive in-game loot for Warframe and PLAYERUNKNOWN'S BATTLEGROUNDS. The program now has more than 100 million members, Amazon disclosed for the first time in April.

How to find the best deals during the Amazon Prime Day Sale 2018? The event will run from midday on July 16 until midnight the following day.

As Amazon mentions here, the savings won't only be on Amazon's website.

These were some of the best deals on the site a year ago. The company said it collected "tens of millions" in new Prime memberships.