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According to Harley Davidson, the bike will have a commanding riding position which will allow the rider to "see the world from another point of view", while having the ability to "travel coast-to-coast".

Harley-Davidson, known for its car-alarm triggering engine rumble, said LiveWire will have no clutch and no gears with the goal of making motorcycle-riding accessible to more people.

This new product and broader distribution is meant to fuel Harley-Davidson's customer access and growth in India, one of the largest, fastest growing markets in the world, and other Asia markets.

These will be joined by a range of lightweight urban motorcycles also within 4 years, although for now, there are no more details other than a few concept sketches.

The move is aimed at expediting market entry and increase brand access and volume and the new product would serve as a bridge to the company's larger motorcycles.


Lastly, the company announced that it will be launching its first-ever electric motorcycle, the LiveWire, in 2019. Besides, Harley will also roll out at least five new custom models and nine new streetfighters including a 975 cc model by the end of this decade.

Harley-Davidson sells 16 models in India ranging from Street 750 with starting price of Rs 5.25 lakh to CVO LIMITED tagged at Rs 49.99 lakh.

Creating high-engagement customer experiences across all retail channels - including improving and expanding the company's global digital capabilities by evolving the Harley-Davidson.com experience to integrate with and enhance the dealership retail experience for existing and new customers.

Harley-Davidson said it plans to develop a 200-500cc motorcycle through a strategic alliance in Asia which will be used to primarily fuel its growth in India. Harley-Davidson is also changing its retail strategy and expanding its push internationally following declining USA sales.

Harley Davidson is not alone. If it pushes through, this is potentially huge news for our market, where the Harley-Davidson name has been mostly associated with big bikes. Who is the surprise partner of Harley-Davidson born from domestic stable and what impact will it make on the motorcycling landscape of India? While BMW recently introduced a 310cc bike (its smallest globally) in a manufacturing partnership with TVS, Triumph - the British cult bikemaker - has joined hands with Bajaj Auto for smaller-displacement motorcycles.


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