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The girl was selling bottles of water in front of an apartment building in San Francisco over the weekend when she was targeted. "After seeing this video of their CEO, calling the police on an 8 year old entrepreneur selling water on a hot day, we decided without hesitation that we could no longer patronize her company". "She's calling police on an 8-year-old little girl", Austin said in the video.

Alison Ettel, a white woman who lives nearby, became annoyed by what she said was constant yelling about $2 water bottles for sale outside her window.

Austin posted a video to Instagram of Ettel appearing to call police on Jordan.

When the video was posted on social media Saturday, it was soon shared extensively and resulted in backlash against the woman for what many considered an overreaction.

The incident is similar to one back in April where a white woman in Oakland called police on a black family for attempting to set up a grill in a park. She added, "It was literally nonstop".

Jordan, who was selling the water to raise money for a trip to Disneyland, said she "never thought" she would make any of her neighbors upset when she set up her water cooler outside.

Austin and Rogers said that they would not be accepting Ettel's apology, NBC News reported. When that video went viral, the woman was nicknamed "BBQ Becky".

Ettel says she, her former company, and even her customers have been harassed in the aftermath of the incident. The reason? Well, apparently it was because she didn't have a permit. "It was this completely repetitive, every second", she said. "Thank you for teaching her all people aren't so shitty". But mostly, it involved Twitter tracking down the angry woman, real name apparently Alison Ettel, and gleefully watching her career suffer.

According to Raj, a cousin of the little girl, she said on social media it all happened right by AT&T Park. She continued on to claim that she asked them to quiet down while she was working.

Austin said she thinks the woman didn't believe they lived in the apartment building.

It's something she says she now deeply regrets.

Austin denies screaming, and says the situation should have never escalated to calling the police. "She calling the police on an 8-year-old little girl". The incident was recorded on video by the girl's mother and cousin (on Instagram and Twitter respectively), and understandably, the footage has gone viral.

Permit Patty says she wants to support the little girl and only "pretended" to call the police because they were making too much noise and she was sick of the girl's mother. She told the Chronicle that she's received death threats and sexually violent messages, and that people have tried to get into her building to confront her.