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But that does not mean that in the coming days fans won't flock to the theatres to watch the magic of the actor. Directed by Pa Ranjith, "Kaala" will see Rajinikanth playing a gangster once again on screen.

Well, all the fans of the Superstar and the genuine movie lovers have been shocked by the reports. Reports from Hyderabad say that there was just not enough "Rajini money" visible for Kaala - in the form of publicity and merchandise. After getting postponed several times, the film has released amid lukewarm buzz among audience.

"We are telling them that the issue of sharing Cauvery water is more important than the film", he said.

Regretting that thousands of fans in the state, especially in cosmopolitan Bengaluru were being denied their legitimate right to watch a Rajinikanth movie, Sambargi said a bad precedence was being set despite the court's directive to allow its screening under police protection, as the exhibitors fear reprisal from the fringe elements and irrational protestors. "I would imagine, (given) the socio-political stand Rajini Sir has taken in the past one year, people might have started looking at him differently from the demi-god that he used to be", said Pookutty.

Starring Huma Qureshi, Nana Patekar, Anjali Patil and Samuthirakani in prominent roles, the film revolves around Kaala (Rajinikanth) as the savior of the people living in Dharavi and the fight against the power-hungry to ensure justice for the oppressed. And "Kaala" is no different.

A Rajinikanth movie is destined to be a super-hit.

The film has been at the centre of controversies over Rajinikanth's Cauvery remarks. "There is no question of seeking an apology but the actor should state that he will help resolve the Cauvery issue", Sa Ra Govindu, president of the Karnataka Film Chambers of Commerce (KFCC) and pro-Kannada activist said. In fact, the Chief Minister of Karnataka HD Kumaraswamy also went on the record saying that it was not advisable to release "Kaala" in the state following stiff protests. Memes, fans imitating the superstar, videos have taken over social media.