According to NPR, the switching the focus from pancakes to burgers may "be part of a plan to capture business in the day and early evening, outside of IHOP's traditional strength in the morning hours". Before you head to IHOb (or any restaurant), make sure you know the secret ways restaurants make you eat more. Forbes reports that IHOP has been losing popularity among younger generations and is, indeed, looking to expand beyond breakfast.
When I asked Rebelez whether IHOP was considering food-fusion menu items - remember Burger King's Whopperito or Taco Bell's Nacho Fries? - he joked that diners could order a side of flapjacks and make their own pancake burger.
On June 11 IHOP finally revealed what the mysterious "b" stood for after they had been teasing the public with hints all week.
A couple of days ago, people were freaking out online because IHOP released a clip that they're changing their name to "IHOB", or "IHOb" because they just flipped the P. Clever.
"We've pancaked pancakes for 60 years now so it's the ideal time to start burgerin" burgers, and we're kicking it off by flipping the "p" in IHOP to a "b' for burgers", he continued.
Last week the International House Of Pancakes announced they were changing their name from IHOP to IHOb.
IHOb has been mocked mercilessly for the name change, and the Phillies couldn't help but get in on the fun.
Twitter users also didn't think IHOP's switch to burgers cut the mustard either.
IHOP has temporarily changed its Twitter handle to "IHOb".
IHOb's revamped menu features seven different specialty steakburgers: The Jalepeno Kick, Cowboy BBQ, Classic with Bacon, Mega Monster, Mushroom & Swiss, Big Brunch and The Classic. Outlets like CNNMoney wondered why a company whose parent company's stock had risen 25% in the past year would bother changing its name-a move often reserved for mergers or companies in trouble.
Shares of IHOP's parent company Dine Brands were up more than 1 percent Monday.