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It wasn't for the gesture though, but rather because of a military-style jacket with the words "I really don't care, do u?" written on the back in graffiti-style lettering.

Advocacy groups are taking a jab at first lady Melania TrumpMelania TrumpCNN analyst Kirsten Powers: Melania's jacket should read "Let them eat cake" Melania Trump puzzles with "I really don't care" jacket First lady calls for "common sense immigration reform" after visit to Texas border MORE's controversial jacket choice this week by creating apparel printed with the message, "I REALLY DO CARE, DON'T U?" and other variations. She knows this, and she wore a jacket with a message written out across the back that said, quite literally, "I really don't care".

The message immediately sparked a wave of controversy on social media, with a chorus of furious celebrities joining in. Until that theoretical moment, we have the memes on one of the digisphere's most ideal blank canvases: Her green $39 jacket - one so five seasons ago, no less.

Melania Trump was trolling president with jacket message.

Amid the denials, outrage, and debates over the first lady's apparent lack of sensitivity to the plight of migrant children who have been separated from their parents comes a not-so-subtle jab from someone extremely familiar with FLOTUS fashion. Melania getting on the plane to visit the shelters, at her own request, is her answering "Yes, I do care, and I'm showing you with this visit to a shelter you wouldn't make". On her way to her plane she donned a jacket that said 'I really don't care, Do u?' on the back.

But then there was the curiously juvenile Zara jacket, which had the words "I really don't care, do U?"

'Melania has learned how dishonest they are, and she truly no longer cares!'

Colbert pointed out that the First Lady's spokesperson issued a statement asserting, "It's a jacket... there was no hidden message". "After today's important visit to Texas, I hope the media isn't going to choose to focus on her wardrobe". She added the tags #humanity and #decency, as well as several references in support of immigrant rights.

The first lady said she wanted to lend her support to the children, and asked staff to reunite them with their families as quickly as possible. They show that we care.