After a long testing process, the feature is slowly rolling out to users.
TechCrunch reported that several users in the U.S. have already received the feature to shop and make payments in Instagram.
Instagram's rival platform Snapchat recently introduced its "Shoppable AR" to its platform - a feature that allows advertisers to sell products directly through their sponsored lenses. Even the company spokesperson confirmed it that the feature is live for a set of users.
A restaurant app, Resy is one of the first to partner with Instagram and include the payment option on its Instagram page. According to report, the payments feature is now available for only a few Resy customers, though. Any users interested in sending or receiving payments through Instagram would simply need to add their add their debit or credit card information to start making exchanges through the platform. For security, the registered profile can also be locked with a security pin code.
If you use Instagram, you must be well aware that the service doesn't allow links in the caption.
India is crowded with the UPI based payments app like PayTM, PhonePe, Tez, BHIM, SBI Pay etc. and now WhatsApp Payments! Insta Payments feature will just let users shop directly from the brands' profile. However, WhatsApp has around 1.5 billion active users per month, which is almost twice what Messenger has, and that provides a great potential to Facebook's ad revenue.
"As 800 million use Instagram each month to discover and follow their passions, more and more people are using it to connect with businesses they love", Instagram said in a blog post celebrating reaching 25 million listed businesses last November. Furthermore, users will not only be able to make one-on-one calls and also engage in group conversations.
If Instagram brings this in a full-fledged manner for all its users, this will change the buying patterns of a lot of young users.