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Google is banning all referendum ads just over two weeks from voting day.

In a statement, they said: "This decision by Google is not about "concerns about the integrity of elections".

In a statement, Google said: 'Following our update around election integrity efforts globally, we have chose to pause all ads related to the Irish referendum on the Eighth Amendment'. Richard L. Hasen, a professor of law and political science at the University of California, Irvine, said that because Facebook Inc. and other social media platforms are private actors, they're free to ban ads from any source they choose, so long as their actions don't violate any federal anti-discrimination laws.

Speaking on RTÉ's Morning Ireland, Mr Sheridan said the problem has essentially been "outsourced" to the companies as Ireland has no fundamental policy to govern digital advertising, despite the fact that the lack of oversight has been known for some time. "I think it will be challenging to draw certain lines about what is a political ad in this context and how to ID whether [an advertisement] is coming from a foreign source or a local source", Kelin said.

Asked about voters who are concerned about future governments legislating on the matter, Ms Daly said there is no contradiction between those who are undecided or who are against abortion in those who will be voting Yes, because she said it is about enabling women "to make up their own decision".

Google is making this decision amidst concern that ads from overseas could have an impact on the democratic process here in Ireland.

The group claims that it will now be put at a disadvantage because it had particularly relied on posters and social media to put out its message. Yesterday, the transparency campaigner Gavin Sheridan tweeted that it was now his view that the No side would win the campaign because its online spending was dwarfing that of the Yes campaign.

Pro-choice groups say it creates a level playing field, but pro-life groups say it's an attempt to "rig the referendum".