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"I'm definitely under stress".

Buzzfeed's report also indicates that a small number of employees are being given opportunities to work at the Tesla factory in Fremont, California.

Regarding demand, the analyst is not blind to mounting competition in the electric vehicle arena, where the company may boast a stellar legacy, but its offerings do not fit neatly into "certain segments;" which matters in an arena where rivals are biting into segmentation strategy, warns Spak. Those include a fatal crash of one of its semi-autonomous vehicles, complaints over unintended acceleration, a lawsuit charging Tesla with misleading customers about safety of its autopilot feature, the company's credit status taking a hit on Wall Street, a voluntary recall of 123,000 of its Model S vehicles, and accusations that its safety standards are lax. In March, a Model X owner was killed when his vehicle crashed in Mountain View, Calif. while the semiautonomous Autopilot system was engaged. And just last week the NTSB removed Tesla from its involvement in the investigation.

On the back of this most recent news, shares in Tesla slumped by 1.96 per cent in pre-market trading in NY as part of a wider 8 per cent decline this year.

The American company admitted that production of the new model Model 3 still lags behind projections.

In the recent week Tesla, Inc. stock price volatility was noted 3.51% while for the last month volatility was seen at 5.46%.


Indeed, many analysts doubted Tesla could shift from a low-volume producer of high-end electric sports cars into a mass producer of a family vehicle. "This is not unusual and is in fact common in production ramps like this", he added. Analysts expected the stock to attain $320.17 price in coming 52-week period. American Century Companies Inc. now owns 655,149 shares of the electric vehicle producer's stock worth $203,981,000 after purchasing an additional 53,279 shares during the last quarter.

People say that the problems exist within its virtually untested heavily robotized assembly line have complicated the overall production.

Of course, Westworld is famous from both the movie and TV series as a place where things go terribly wrong with the robots - so perhaps it wasn't the best analogy to use.

All eyes are on Model 3 production as Tesla has been lagging behind its production goals for the sedan and CEO Elon Musk has stepped in to oversee the process - even sleeping at the factory to get more cars on the road.

"Traditional automakers adjust bottlenecks on the fly during a launch". "This is totally out of the ordinary".

"Yes, excessive automation at Tesla was a mistake. Humans are underrated", Elon Musk tweeted late on Friday while responding to a reporter's tweet.


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