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The impact on the company is still not fully apparent, but Apple CEO Tim Cook had some harsh words for Facebook CEO Mark Zuckerberg in an interview with Recode's Kara Swisher. "We've elected not to do that", Cook said. "It's a civil liberty, and in something that is unique to America, this is like freedom of speech and freedom of the press and privacy is right up there for us".

His remarks to Swisher echo the message he relayed at the China Development Forum in Beijing last week, where he said: "I think that this certain situation is so dire and has become so large that, probably, some well-crafted regulation is necessary".

Cook's full quote was: "But I'm just saying that it's not what we want to put in our store". We've worked for the music industry to code things explicit, and so a parent could say, "I don't want my child listening to explicit content".

We could make a ton of money if we monetized our customers. "I do think it's time that a set of people think deeply about what can be done".

When asked what he would do if he were in Mark Zuckerberg's position, Cook replied: "I wouldn't be in this situation".

Despite what Cook said directly, and obliquely, about Facebook, the fact remains that Facebook is an app in Apple's App Store.

However, Cook appears to have worked out that Apple's target market is not right-wing neo-conservative Christians in the U.S. bible belt, but young upwardly mobile kids in cities who have more money than sense and know little about technology.

The incident has sparked criticism over Facebook's data practices. Now he has to deal with a #DeleteFacebook campaign that is trending, and is expected to testify before Congress on how something like this could happen in the first place. He was responding to the latest concerns over user privacy on Facebook that have emerged in the days since it was revealed Cambridge Analytica was able to obtain private data for over 50 million Facebook users.

Though the interview of MSNBC is scheduled to air on April 6th, the network has released few clips this week, in which Tim Cook bashed against Facebook.

"You are not our product", Cook declared.