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Finally we have to deliver the good news, all the links that have been created using the goo.gl service till date will continue to work even after March 30, 2019. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination.

Google has announced that it will be shutting down the goog.ly URL shortener service over the next year.

Google launched g.co in 2011, another URL shortening service that it uses for internal links exclusively.

Google URL shortener is one of the widely used and popular tools for publishers, marketing and branding agencies. Also, developer projects that have not accessed URL Shortener APIs before will not be able to create short links with the service from May 30, 2018.

While this was beneficial for the objective, shortening services introduced issues of their own.

Before you're done, you can categorize your links by adding a tag, renaming the item to better identify it, and customize the short URL itself.

Google's solution required a Google account and included public click analytics. However, users can export their link information from the goo.gl console.

Google's reasoning is that there are more than enough services on the internet, and that allows the company to redirect its efforts towards Firebase Dynamic Links (FDL). Google has suggested developers to make use of FDL APIs which will automatically detect user's platform and send the URL either to the web or your app, appropriately.

Instead of goo.gl will use Firebase Dynamic Links. But consumers can still manage short links through the console until that time.

April 13, 2018: Any user who never created a short link before using goo.gl and anonymous users won't be able to create links anymore.