They also stressed the importance of government agencies holding companies accountable and the need for lawmakers to strengthen privacy protections.
In 2011, Facebook settled on a biennial external review process for 20 years after FTC's charges that the company gave away far more data to third-party developers than it told the users.
There are significant risks to usage and disclosure of private information, and Cambridge Analytica is one of the largest offenders on the social media platform and was caught exposing data of up to 87 million Facebook users.
If found violating the 2011 FTC consent decree, a fine of $41,484 were to be incurred per user per day on Facebook.
Facebook has said it was suspending Canadian political consultancy AggregateIQ from its platform after reports the firm may have improperly had access to the personal data of Facebook users. Meanwhile, Mozilla announced last month that it would be halting its advertising on Facebook until the site strengthens its policy on user data, while Elon Musk also deleted the Facebook profiles of his companies Tesla and SpaceX.
"Facebook's misconduct in the Cambridge Analytica scandal exemplifies the history of reckless disregard it has shown for users' privacy", said Jodi Westbrook Flowers, lead counsel for the plaintiffs.
Facebook's trustworthiness however had taken a severe hit in the survey with only 25% of respondents saying they trusted the social media service as opposed to 60% trusting Google, 49% trusting Apple and 36% trusting Amazon. Instead he offered only an insubstantial "I'm sorry".
Kaplan said Facebook would roll out a new "view ads" feature, created to make political advertising more transparent, in time for a regional election being held in the German state of Bavaria in October. The diplomat said that this issue is too important and advised Zuckerburg to accept the invitation. "I started Facebook, I run it, and I'm responsible for what happens here". Zuckerberg fielded 10 hours of questions over two days from almost 100 USA lawmakers last week and emerged largely unscathed. "But Congress should not wait for Facebook to act". You can read her full written testimony here.
As a whole, Americans are more tolerant of hate speech than others in the world; however, this does not, and should not, permit Facebook to turn a blind eye to the copious amounts of hate speech the Black community, and other vulnerable communities experience on Facebook. "They must also take proactive steps, including auditing and facilitation independent research, to assess and protect against ad discrimination outside of these contexts".