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And when asked what he would do if he were Mr Zuckerberg, Mr Cook replied: "I wouldn't be in that situation".

Apparently, the criticism didn't sit well with Mark Zuckerberg, who has made a decision to hit back.

"I think it's important that we don't all get Stockholm Syndrome and let the companies that work hard to charge you more convince you that they actually care more about you", added Zuckerberg.

"There are a lot of people who can't afford to pay" for a service and that having an "advertising-supported model is the only rational model that can support building this service to reach people", Zuckerberg said.

The verbal jabs revolve around Facebook's business model, which is built off your data to craft targeted ads. When Facebook learned about the unauthorized data transfer back in 2015, the company ordered the data be destroyed and kept quiet about the whole ordeal, according to The New York Times.

Apple's CEO has also been alarmed by the privacy abuse.


Zuckerberg and Klein covered a wide range of topics but much of their conversation focused on how Facebook can improve and bounce back from the scandals, from unauthorized data sharing to Russian election interference. "We've elected not to do that".

Apple makes most of its profits from selling smartphones, tablets and other computers, as well as associated services such as online storage and its various media stores. After all, the company sells hardware, not your data. Politicians in the United Kingdom and the European Union have also requested Zuckerberg to come explain how Facebook protects the privacy of its 2 billion monthly users, and Missouri's attorney general announced Monday that he is launching a wide-ranging probe into Facebook.

Facebook initially remained quiet on Cook's comments. He said, 'There are companies that work hard to charge you more, and there are companies that work hard to charge you less.' And at Facebook, we are squarely in the camp of the companies that work hard to charge you less and provide a free service that everyone can use. "Because that sounds ridiculous to me", he said.

But if Facebook continues to be beholden to advertisers, will the company be able to regain the trust of users? Today, an interview with Mark Zuckerberg was published in Vox and included his response to Cook's statement.

"When we started, we thought about how good it would be if people could connect, if everyone had a voice", he told Klein.

While speaking to Vox, Facebook CEO Mark Zuckerberg said that they did not spend enough time investing in, or thinking through, some of the downsides uses of the tools. India said it will decide its next course of action regarding the once Facebook responds to the issues concerning users private data.


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