General Motors appointed Steve Carlisle president of Cadillac, replacing Johan de Nysschen, who is leaving the automaker immediately to pursue other interests. Over the course of his career with General Motors, Carlisle has held several senior leadership positions that have taken him across the globe, including vice president, Global Product Planning (2010-2014); vice president, U.S. Sales Operations (2010); and president and managing director, Southeast Asia Operations (2007-2010).
Carlilse will report directly to Ammann in his role as the head of the Cadillac brand. "Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change". The change at the top "will further accelerate our efforts in that regard", the statement quoted Mr. Amman as saying.
His previous position as GM Canada's top brass will be filled by Travis Hester, now vice president of Global Product Programs.
Mr. Carlisle said the potential for Cadillac globally is "incredible".
"I look forward to building on our current momentum as we continue on our mission to position Cadillac at the pinnacle of luxury", Carlisle said.
Carlisle comes to Cadillac from GM Canada, where he served as president and managing director.
Johan de Nysschen has been the face of Cadillac for almost four years but he is leaving the company effective immediately.
For a time, Cadillac saw a resurgence in sales.
Cadillac's USA sales fell by almost five percent in 2016 and nine percent in 2017.
Sales rose to 302,826 last year from 263,335 in 2015, his first full year on the job.
De Nysschen, who previously served as an executive at Volkswagen's Audi, is leaving Cadillac at time when US sales continue to trail rivals such as Mercedes-Benz and Lexus, although sales in China have surged. In 2017, GM was number one in automotive retail sales in Canada, with Buick, GMC and Cadillac achieving their best ever sales years. Soon thereafter, de Nysschen took the unusual step of moving Cadillac's headquarters from GM's base in Detroit to NY in hopes of absorbing an upscale mentality.
Ltd., which Mr.de Nysschen left to join GM, have picked up market share in recent years. In 2017, USA sales dropped eight percent, according to Automotive News.
Cadillac promised a similar environment, which helped lure de Nysschen from less than two years with Infiniti, and at the North American International Auto Show in Detroit three years ago he unveiled a $12 billion investment by GM into Cadillac to bring new products to the industry's hottest segments. He also renamed Cadillac models with a mix of letters and numbers, allowing only the Escalade SUV to retain an actual word as its nameplate.