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But as the web evolved and mobile devices changed the way people search, the way people use Google Images has changed too. This, the company states, includes sites that are already following the best practices for mobile-first indexing.

Google recently announced that they would be rolling out their mobile-first indexing feature where search results on mobile would start indexing websites that are mobile-optimized. Google's algorithms will eventually use the mobile version of a web site in its page ranking system, and it will also extract snippets from the mobile version to show in search results. Mobile search results are now presented just like desktop search results. But now, with mobile-first indexing, the mobile version of the page will be used by Google for indexing and ranking and this will benefit the mobile searchers. The migrated sites will see significantly increased crawl rate from the Smartphone Googlebot.

[FREE DOWNLOAD: Benchmark report: How journalists use social media]... They have been elated with the development and said this will further bolster their efforts to make the over three billion mobile users around the world to have the flawless digital analogy of their mood or emotion at any given point in time. We do evaluate all content in our index - whether it is desktop or mobile - to determine how mobile-friendly it is.


What this change essentially means is that pages that are mobile-friendly will rank higher in searches than those that are optimised for desktop PCs.

Finding the right GIF images through Google will soon be a little easier. Google has added other content to its results pages as well, such as a Google Image results widget, and other widgets that aren't always relevant. Tenor sees itself as a search business that's central to mobile messaging, the company's Chief Business Officer Jason Krebs told Marketing Dive earlier this year.

According to data provided by Google, mobile searches had begun overtaking desktop searches back in 2015 and has continued to be a growing trend ever since. It should be a staple.


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