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Movies tend to drop off at the box office during their second weekend, but "Black Panther" has incredible staying power for a movie with such a giant debut, dropping off just 46.5 percent from its first to second weekend. It's the tenth entry in the Marvel Cinematic Universe to pass the $700 million mark, and will soon overtake Captain America: The Winter Soldier's $714.3 million gross.

Also worth noting, per Buzzfeed, Black Panther earned the second best weekend at the domestic office ever (The Force Awakens is no. 1). It brought in $108 million this weekend to also become the second biggest all-time movie for the mentioned period. It is expected to cross $400 million in the United States by Monday.

It was another great session for Disney/Marvel's Black Panther at the North America box office this weekend.

Co-written and directed by Ryan Coogler as well as musical contributions from Kendrick Lamar make for an experience less likely to be a room of old white men telling a strong African American story, Betancourt said. With the worldwide collection included, Black Panther minted $704 million.

Black Panther continues on it's massively successful path, clearing the $700M mark worldwide during the weekend. Although the movie was a favorite with critics with an 87 percent on Rotten Tomatoes, audiences responded less positively, giving it a C CinemaScore.

People can't stop talking about "Black Panther", especially to their online friends, giving Disney the type of promotion you can't buy. That's more than half what it made last week. The film did receive some decent reviews and it obviously faced tough competition going against Black Panther. "The question is, what else is there?"

The principal cast features mainly non-white actors, including Oprah Winfrey, Mindy Kaling, Storm Reid, Gugu Mbatha-Raw and Michael Pena. For context: "Black Panther" was originally projected to gross in the $100 million neighborhood during its opening weekend.

"The assumption is yes because obviously it has proven to be profitable but, then again, there is still this disconnect in our industry".