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It is unclear whether Apple's music streaming service will ever be able to defeat Spotify, which has 70 million users that pay for the service and 159 million monthly users that access the company's ad-supported features. Apple SVP of internet Software and Services Eddy Cue stated that the Apple music has gained two million new subscribers in a month at an interview at South by Southwest festival. Spotify has over 71 million premium subscribers as of December 31, 2017.

Spotify is the first music service of its size to launch a tool like Line In - but the move is consistent with the emphasis the company has put on data in the past.

The company said the music service is available on the Apple App Store, Google Play Store, and Microsoft Store. Apple and Google charge $9.99 per month for their respective services, while Amazon offers theirs for $7.99 to Prime members.

On Spotify's website, its Premium service is now available on a 30-day trial basis and after that, if users want to subscribe it will cost R59.99 per month.

Spotify was launched in 2008 and now has some 159 million users, 88 million of whom use the free version. Google does not release paid subscriber numbers for its service, Google Play Music. Cue said Apple has 8 million subscribers now in the free trial period, the first time Apple has disclosed the number of trial users. It has 35-million songs and 2-billion playlists.

Apple didn't disclose how much it paid for Texture, which had raised at least $90 million since it was founded almost a decade ago as Next Issue.

In three important respects, however, Spotify is better than the most popular of its rivals, Apple Music.

Apple also has curated playlists, but it doesn't continually update based on your music preferences like Spotify. There is also a free tier.