YouTube stated in a tweet that the vlogger's ad revenue had been suspended in response to his "recent pattern" of behavior, likely a reference to Paul's infamous "Japanese Suicide Forest" video in which he filmed the hanging body of a suicide victim. Paul has openly broken many of YouTube's policies on a regular basis, the YouTube vlogger stated that he had learned his lesson following the suicide forest debacle but since that video has uploaded even more questionable content. A YouTube representative told Polygon it wasn't a decision the company made lightly, but YouTube believes his entire channel is unsuitable for advertisers.
As well as that, the site said it did not approve of Paul encouraging young viewers to participate in the Tide Pod Challenge, a risky social media trend which involves people filming themselves eating laundry detergent capsules.
He had also deliberately tried to monetise the video that violated YouTube's advertiser-friendly guidelines, they said.
As such, it's not entirely surprising that YouTube has chose to temporarily cut off Paul's ad revenue.
It's also says it's concerned his actions could "damage" other bloggers. Regardless, YouTube's move against Paul is certainly an interesting one, and likely sets precedent for other content creators who rely on shock value to promote their channels.
Before returning to daily vlogs, Paul posted a video, a serious one, called "Suicide: Be Here Tomorrow". That premium ad programme, only available to the top 5 per cent of creators on the platform, is generally pretty lucrative for those who have access to it. YouTube had also put Paul's projects with its subscription service, YouTube Red, on hold.
Paul hasn't commented on YouTube's decision to suspend all ads from his channel. (The tweet appears to have been deleted.) Both instances are examples of why Paul's videos are unfit to run ads, according to YouTube.
He's returned to the website after taking a break and apologising for a video he posted in December that shocked a lot of people and led to many people criticising him. But for now, Paul, who past year spent $6.6 million on a house, will still be receiving income from his line of merchandise that he has been pushing in his videos.