Amazon sold 7.7 million tablets in Q4 2017, jumping ahead of Samsung (7 million) for the first time ever, according to VentureBeat. While continued to stay at the top spot, has managed to overtake to become the second biggest tablet vendor by market share.
While continued growth for the entire year looks positive, it is showing signs of slowing as detachable tablets grew just 1.6% year over year compared to Q4 2016, down from 24%.
On the bright side, the worldwide detachable tablet market (systems with removable keyboards) grew to 6.5 million units in the fourth quarter, a year-over-year increase of 10.3 percent.
Amazon upped its share to 9.2 percent from 6.7 percent, with shipments advancing to 5.1 million from 4.2 million. IDC, "Amazon was able to steal the second position from rival Samsung as the online giant offered steep discounts during the holiday season".
Amazon's main hardware products are the Fire tablets and Echo voice assistant speakers; both come equipped with Alexa.
When it comes to Samsung, the report says that while shipments of its detachable portfolio continued to rise, the declines in its slate models outweighed the gains.
Samsung's Tab A and E series didn't perform as well in Q4.
In total, Apple shipped 13.2 million iPads in the fourth quarter, good for 26.6% of the total market share. Cupertino's focus on the iPad Pro should continue this year. Huawei was the only remaining OEM with improved shipments, having grown its business by 11.9-percent during the quarter which amounted to 3.5 million slates shipped during the period. Completing the Top 5 is Lenovo. Interestingly, there was a massive 27.7 percent year-over-year decline in Q4 2017 for all other device makers, excluding these five companies. While iPads were still far and away the most popular tablets among consumers previous year, with the 9.7-inch iPad and two sizes of the iPad Pro selling a lot of units, Amazon showed the most growth among the top five tablet companies.