"The changes will be dramatic, with more compelling visuals, as well as an easy, intuitive interface and exceptional video and sound quality".
For $5 per month, ESPN Plus subscribers will receive special content in an updated ESPN app.
Instead ESPN Plus is expected to offer what Iger is calling a "greatly expanded array of programs", along with certain live sporting events that you might not typically expect to see on TV. Disney's Iger elaborated further on the app during his interview with CNBC.
As well as detailing the company's performance in the final three months of 2017, Disney also discussed some future plans for the business.
"This will enable people to access ESPN just about any way imaginable", Iger said, according to Variety.
Ives believes, "This quarter fundamentals take a back seat as the major focus around Disney & Iger will be the Fox acquisition, streaming endeavors, and the launch of a streaming ESPN service announced along with earnings which the Street will loudly applaud". The theme parks division generated $1.3 billion in operating income for the quarter, helped by strong park attendance and cruise ship bookings over the Christmas and New Year's holidays, Disney said.
Hulu, of which Disney owns 30 percent, brought in revenue of $50 million in the quarter, less than half the year-earlier level of $119 million.
It announced late past year that it would buy most of 21st Century Fox for $54 billion, a deal that gives it another movie studio, regional sports networks and some cable channels. "Overall the ESPN DTC, which is still slated for a spring launch, very much appears to be an add-on for ardent sports fans rather than a replacement for any existing cable service". The streaming service will not include access to live ESPN channels, as users are still expected to subscribe to traditional pay-TV.
Both streaming direct-to-consumer products will be powered by BAMTech.