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Cardi B gave non-football fans the best reason to tune in for the Super Bowl on Sunday: the instantly iconic "Bartier Cardi" rapper shared a sneak peek of an Amazon ad that will air during the game and it's washpoppin'.

Amazon has announced a new feature to its virtual assistant, Alexa, that will carry your messages to more devices, but not to all of them.

The 90-second spot continues by including the teaser, where a woman at home asks Alexa for the weather, but Alexa coughs and dries up. The voice starts to explain that it's 60 degrees in Austin before coughing - an act considered so unthinkable that it's reported as a television breaking news story within the advertisement.

The company just added the ability send text messages to others via Amazon Echo, Echo Dot or Tap.

"You sure this is gonna work?"the billionaire replies". The Super Bowl 2018 will have several long commercials.


Alexa has appeared in a Super Bowl ad before, in 2016 with Alec Baldwin and Missy Elliott.

Approach your Echo device, which should be powered on and connected to your local Wi-Fi, and say, "Send an SMS to [contact name]".

Apple's soon-to-be-released HomePod smart speaker can also send text messages. Following on from a strong Christmas campaign, the agency has risen to the Super Bowl challenge with an ad that has plenty of warmth and humour but zero schmaltz.

Lucky Generals ECD and co-founder Danny Brooke-Taylor says: "The Super Bowl is advertising's noisiest day of the year, so it takes a fearless client to lose its most iconic voice".


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