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But Chesky quelled those rumors earlier this month, saying would-be investors will have to wait at least a year until they can get their hands on a piece of the company.

This is why he hopes the Roadmap would be able to fill in the gaps of those who have yet to convert.

Airbnb Plus won't be the last of the company's drive into more traditional high-end territory, however. In fact, people thought the idea that strangers would stay in each other's homes was insane.

The series of announcements will be made today in a 10 a.m. press conference held for members of the media and Airbnb staff at The Masonic in San Francisco. They will also have a dedicated customer-service team.

Additionally, the company is expanding its Superhost program with new and updated benefits, including more exposure, custom URLs for their listings and exclusive pricing on smart home devices, starting with a partnership with Nest to offer Superhosts discounted products. In comparison, Airbnb users are generally reliant on the accuracy of the original listing and other visitors keeping that honest with their post-stay reviews.

"I chose to go, where we all go, for the pursuit of infinite wisdom - I went to Twitter".

Eventually, Chesky said, Airbnb would "add thousands of new categories" that may include options like wineries and ranches.

The service is launching today to mark Airbnb's 10th anniversary.

"Every Airbnb Plus home is one-of-a-kind, thoughtfully designed, and equipped with a standard set of amenities - whether you're in a private room or have the entire place to yourself", reads the company's website for Airbnb Plus. As such, Airbnb is updating its property listings to also include Vacation Home, Unique Space (think treehouses), B&B, and Boutique for hotels. There are more than 7,000 hosts across the state.

Chesky also introduced new categories that will allow travelers to search for homes that have specific features, such as a rustic home with a balcony that is owned by a musician.

"We are building one of the world's largest home databases", shared Chesky.

New Airbnb Collections will offer unique home collections created to match the most popular types of trips travelers are searching for-like, family trips, group getaways and honeymoons.

And as part of a broader new focus at the company to clean up the lower-quality homes offered on the platform, the company is also launching what it calls Airbnb Plus, a tier of properties that the company says it will have inspected and verified as top-of-the-line. The Airbnb plus homes have been personally verified for quality and comfort by hosts and past guests.

Guests can therefore have a peace of mind that these listings are guaranteed to be of excellent quality. Hosts in this tier would benefit from top placement, in-home services such as design consultation and expert photography, and premium support. The Luxury tier, called Beyond by Airbnb, is built around whole trips including hospitality, custom experience and - of course - higher-end homes.