Facebook will prioritize news posts from publishers that certain users have flagged as trustworthy, the company announced on Friday. In an interview with the Wall Street Journal Facebook's head of News Feed, Adam Mosseri noted that the company was entering "interesting and tricky" territory but that "the important distinction is that we're not actually deciding what is trusted and what is not-we're asking our community to decide".
"There's too much sensationalism, misinformation and polarisation in the world today. Social media enables people to spread information faster than ever before, and if we don't specifically tackle these problems, then we end up amplifying them", wrote Zuckerberg.
Zuckerberg said social media's power to distribute content quickly and widely makes Facebook responsible to promote "high quality news". However, one analyst has a very interesting reminder for Facebook stock as it relates to Zuckerberg and the News Feed overhaul announced last week.
The new trust rankings will emerge from surveys the company is now conducting. That move refocuses the Menlo Park, Calif., company on content from users' friends and family members, taking Facebook back to its roots, but it could mean less time spent on the site, Zuckerberg said last week.
"The hard question we've struggled with is how to decide what news sources are broadly trusted in a world with so much division", Zuckerberg writes in a blog post today.
Mr Zuckerberg outlined the shakeup in a post on Facebook, saying that starting next week the News Feed, the company's centrepiece product, would prioritize "high quality news" over less trusted sources. Many users will eagerly share both reliable news and the fake stuff without any hesitation. It'll be interesting to see whether this change disadvantages websites which are newer and are therefore less well known to the wider public, despite whether they have legitimate content or not.
The change comes as the online giant seeks to address charges that it has failed - along with Google and Twitter - to prevent the spread of bogus news, most strikingly ahead of the 2016 U.S. presidential election.
But that was before Facebook faced the wrath of users and U.S. lawmakers for spreading fake news and potentially manipulating the 2016 presidential election.
The change will also likely, according to the paper.
The Pew Research Center has found that more than two-thirds of Americans are getting at least some of their news from social media, making such outlets prime sources of information.
In the USA, there has been a growing partisan split in perceptions of the media.