But is he throwing the proverbial baby out with the bathwater?
Facebook took a look at their mountain of data and made that decision for you, replacing publisher content with something that evokes ever-more extreme emotions rather than serious interest in what is actually happening around you. Video posts on Facebook have also increased in the past two years, further contributing to this state. But the changes may ultimately prove beneficial for both Facebook's users and its investors. The news feed ranking update, which is set to roll out globally in the coming weeks, is expected to support that goal.
At least one study has shown that Facebook users are influenced by their friends and family members' actions and reactions on the site.
On the downside, this change is bound to affect publishers who have invested in pre-recorded social videos.
The biggest changes will come to pages that repeatedly post but don't see quality engagement, said Adam Mosseri, Facebook's head of news feed. Instead, the social media site will give you posts that your family and friends have interacted with.
"Since there's more public content than posts from your friends and family, the balance of what's in News Feed has shifted away from the most important thing Facebook can do - help us connect with each other", adds Zuckerberg.
Facebook and companies from Twitter to Apple have been confronting a mounting public backlash against technology and social media, as the public grapples with a constantly connected life in which they are exposed to fake or biased news, cyber bullying and even internet addiction. He wrote that these posts should inspire back-and-forth conversation and gave examples such as "a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion". So we've studied this trend carefully by looking at the academic research and doing our own research with leading experts at universities. Then it was meaningful content that provided relevant information. He also stated that the company started making changes in this direction past year. Are you annoyed by how many unimportant posts you see in your News Feed? These include business, brands and media posts.
For example, there are many tight-knit communities around TV shows and sports teams.
Facebook wants to keep deciding for you what you see, so maybe it's a good time to decide, for yourself, to get your news in a more reliable way. In fact, today's press release flat out tells Page owners to expect "their reach, video watch time and referral traffic" to all "decrease" steadily throughout the course of 2018.
"The most hard thing about this", Chavern said, "is that it will impact some publishers more than others, but it really emphasizes that all are subject to these Facebook rules and they can change whenever without much rationale and without much consultation". And if we do the right thing, I believe that will be good for our community and our business over the long term too. But the possible criteria that Facebook is now considering to determine which publisher is credible - such as "public polling about news outlets" and "whether readers are willing to pay for news from particular publishers" - is vague and could be problematic to enforce.