So to help sort through the flood of new apps hitting the Play Store every day, Google says it had to develop new detection models and even use AI and machine learning algorithms to help take down over 700,000 malicious apps (a rise of 70 per cent compared to 2016) and 100,000 bad developers in 2017. Among total, 99 percent of apps were removed before anyone could install them. This was possible through significant improvements in our ability to detect abusive app content and behaviors - such as impersonation, inappropriate content, or malware - through new machine learning models and techniques.
"Famous titles get a lot of search traffic for particular keywords, so the bad actors try to amass installs leveraging such traffic", Ahn explained. Do you believe Google when it says that many apps are removed before they are able to be installed onto devices?
Appthority, the global leader in enterprise mobile threat protection, today announced the product of close collaboration with Google to offer seamless integration of its mobile threat defense solution and managed Google Play. When Google says that automation is "aiding the human reviewers in effectively detecting and enforcing on the problematic apps", we believe this change of tack could perhaps be the most crucial bit.
PHAs are a type of malware that can harm people or their devices - e.g., apps that conduct SMS fraud, act as trojans, or phishing user's information.
Google put all of the various malware scanning under Google Play Protect a year ago. This is lame for a voice-based assistant but it's probably for the best since Android Go devices are going to be super cheap Android phones, and they may not feature the hardware required for smooth running of Google Assistant with voice triggers such as "Ok Google".
"With the launch of Google Play Protect in 2017, the annual PHA installs rates on Google Play was reduced by 50 per cent year over year", said the post.
These takedowns cover malware as well as apps that violate Google's policies on inappropriate content, such as apps with pornographic content, and apps that promote extreme violence, hate, and illegal activities.
Google is leaving no stone unturned to make the complete Android ecosystem more secure and safe for users. "Enterprises now can have additional peace of mind, knowing that the apps their employees use for work meet their company's security and compliance criteria".