Entering the store is remarkably like going through the turnstiles at a train station - you show your phone to a sensor, then start shopping. When you walk out, Amazon charges your account and sends a receipt. When you're finished collecting your items, just walk out of the store.
Twenty-three seconds later, I was done shopping, standing back outside the gateway with my $2.99 bottle of Odwalla Strawberry C Monster Smoothie.
This might be an Amazon Go store, but Amazon isn't wasting an opportunity to feature the Whole Foods 365 brand.
Amazon 's first automated grocery store promises "no lines, no checkouts, no registers" - and it could be a game-changer for the grocery and retail industry.
Kumar won't say how good the company's technology is at tallying your purchases beyond "very, very accurate", but the store does stock a lot of items that look very similar, like Diet Dr Pepper and Caffeine Free Diet Dr Pepper. The system includes both depth cameras and color cameras, and Amazon doesn't hide them, leaving them clearly visible overhead in the rafters of the store. You can walk in, grab a veggie wrap and walk out in a matter of seconds. Amazon tracks them with "cameras and other sensors", and when they take an item off the shelf, adds it to their "cart".
Amazon Go, in Seattle, has been tested by staff for the past year. As technology makes it less and less necessary to ever communicate with other humans, will we eventually turn into solitary creatures that avoid social engagement at all?
He also doesn't expect it to show up in Whole Foods stores, the high end grocery chain Amazon bought previous year.
"People can come in and regardless of how crowded or less crowded it is, you control the amount of time that you're actually spending at the store".
The store also offers a basic lineup of grocery items, including milk, condiments, coffee, tea, toilet paper and the like. One dinner option is meal kits that are exclusive to Amazon.
All you need is an Amazon account, the free Amazon Go app, and a recent-generation iPhone or Android phone. No more lines, no more waiting to check out, because retail is changing forever, sponsored by online retail giant Amazon. This elimiates the need for check outs and allows stores to be staffed minmally.