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Hisense has revealed that some of its 2018 4K TVs will include Amazon Alexa, letting you control both the set itself and your smart home. Although lacking the smart home interaction of Alexa and Google Assistant, the Roku Entertainment Assistant will make it easier for you to play media with a voice command.

"The move by Amazon, which right now does very little advertising on the Echo, could mean big things for consumer companies that are fretting their influence on a voice-powered shopping experience", CNBC claimed in their report, adding that, "With Alexa's clout anticipated to rise, brands are anxious about being left out of the voice-shopping platform entirely".

As a result, increasing numbers of third-party companies have moved to add Alexa compatibility to their products so that Echo speakers and Alexa-compatible smartphones can be used to control appliances around the home.

Specifically, when you need to have something heated in the microwave or oven in the future, you could simply say, "Alexa, heat this on high for one minute". Whilst Amazon has a variety of vendor partners, it's not certain how rapidly support will roll out. In addition, you could ask Alexa to preheat the oven to 450 degrees.

Alexa's huge base of skills will also be available on new Hisense TVs. Moreover, Amazon has said that support for other cooking appliances will also be added later.

The new feature, called Flash Briefing, is easily set up after downloading the Amazon Alexa app on an iOS or Android device.

The functions won't work with existing microwaves and ovens, so manufacturers will have to build new smart ovens to support Alexa.

The connected oven boasts an impressive array of features but it's perhaps best known for its integrated HD cameras, which allow the oven to detect the type of food you're cooking and select the appropriate cooking time and temperature automatically.