Snapchat are set to make a big change to how you share stories in a bid to improve their stagnating user growth.
Though Stories Everywhere hasn't been officially announced yet, Cheddar claims to have spoken to a person close to the matter who says that the wheels are in motions. The social media app announced December 28 they would be launching A Look Back at 2017, a new feature that allows over 158 million Snapchat users to share their favorite photos and memories of 2017 with their friends. By allowing Stories to be embedded outside of the app itself, Snapchat could very well see a rise in new users. Stories Highlights is an addition to your profile where you can save your favourite Stories. The primary goal of the new feature is to boost the social media site's presence beyond the mobile app. All of the snaps are assembled automatically to create the Story.
According to a report by Cheddar, however, Snapchat is working on broadening the reach of these Stories. Chopra was the former Vice President and global head of video and News Corp, a multinational mass media company based in the US.
Snapchat has been occupied with the commitment to making the app a much friendlier product beginning with the redesign which has now launched but available for only a few percent of users.
Snap, the parent company of Snapchat, has been fighting stalling growth as Facebook-backed competitors Instagram and Messenger steal its best features. These videos which are curated via algorithms and Snap employees cover everything from breaking news videos to sports games. To get feedback on the app's performance and design, it has distributed a variety of Android devices to the engineering teams. If you can't seem to find the new feature on your app, make sure - first and foremost - you are looking in the right spot.
Snap Inc shares were unchanged in premarket trading Thursday.