People wait in line for a Best Buy store to open for a Black Friday sale on Thanksgiving Day, Thursday, Nov. 23, 2017, in Overland Park, Kan. Nice displays but are people really coming into stores anymore? "That's why I continue to do Black Friday every year and this has become a tradition", Wade said.
When it comes to Black Friday shopping, Gina Detlor and Sarah Benson are purists. Too heavily discounting during the holiday season can be a sign that a retailer is having a hard time getting rid of inventory.
Walmart, Target, Macy's, JCPenney, Best Buy, Toys R Us, Kohl's, and Dick's Sporting Goods all announced plans to open at least some of their stores on Thanksgiving evening to draw in holiday shoppers. "(Then) get to bed", said Detlor. People like being with family on Thanksgiving Day.
Here's a look inside the shockingly empty stores this Black Friday.
This year's online holiday shopping season will set new records, according to Adobe Analytics.
Toller said her mother once threw a doll at someone because they had tried to take it from her.
Despite a growing trend towards online shopping, there were still many who have been happy to deal with the crowds in stores.
Retail researchers said online shoppers were expected to spend £1.15bn - up 15% on the same day a year ago, while High Street sales were forecast to total £1.45bn, up 4% on 2016.
"We have a bit of momentum and we had a good kickoff online", Foran told The Associated Press, "and with a bit of luck we are going to have a good 24 hours and be ship-shape for the weekend, and go from here to the 25th of December".
It has now become a four-day sales event that includes Cyber Monday but some retailers have broken that rule by extending it even further.
Kelly Beasley, her daughter Megan Beasley and sister-in-law Paula Beasley noted that there were a lot more people shopping Thursday than there were when they came back to shop some more Friday morning.
Many say the wait outside wasn't almost as long as previous year.